Our Team

Ally England | Founder

Ally is the founder of Nova Box, and acquired The East Coast Box Company in November 2020.

Ally launched Nova Box in 2016 just in time for the holiday. It all started with a simple question: "was there a market for Nova Scotia themed gift boxes?" Over the last 5 years that question has been answered with a resounding YES! Nova Scotians not only make beautiful hand made products, they are also generous with sending their love from coast to coast and around the world.

Nova Box has grown from a one-person business operated out of Ally's spare bedroom, to a four-person team with a warehouse in the North End of Halifax. 

Originally from PEI, Ally has a degree in Commerce and Psychology from Mount Allison University. Prior to starting Nova Box, Ally worked in professional services (HR/Recruitment) for 5 years, was the VP of Operations for a healthcare technology company and a lecturer in the Commerce and Computer Science Departments at Saint Mary's and Dalhousie University. Ally is also the Founder of 100 Seeds Atlantic - a non-profit that encourages youth entrepreneurship through non-dilutive funding from the business community. 

In her spare time Ally enjoys golfing, harness racing and spending time with her friends and family. 

Michele Giffin | Sales and Marketing Manager

As East Coast Box's Sales and Marketing Manager, Michele has a knack for uncovering opportunities and helping clients share love with their employees, partners, friends and family. 

A naturally creative person Michele loves drawing, painting, fashion and design.  After a long career in retail, Michele opened a shoe store (Oz) which allowed her to marry her creative talent with business savvy. Michele has a passion for marketing, and loves to share her knowledge of business fundamentals and operational effectiveness. Originally from Halifax, Michele has a Bsc. in Psychology from Dalhousie University.

An avid boater, Michele is never too far from the ocean. In her spare time, you'll find Michele boating, snacking and spending time with family and friends.

Sapir Gadilov | Product Coordinator 

Sapir is East Coast Box's first official employee! A title that both she and Ally will cherish forever. As Nova Box's Product Coordinator, Sapir really is the engine that keeps Nova Box running smoothly.

Sapir is a second year Commerce student at Saint Mary's University with aspirations of someday opening her own business. Originally from Israel, Sapir is fluent in English, Hebrew and Russian. With a background in retail and customer service, Sapir understands the importance putting the customer first. 

In her spare time Sapir likes to hike, go to the gym and play badminton. Sapir is also passionate about plants, and has lovingly outfitted the office with beautiful plants and flowers.

Homer Bingo | Office Dog

Homer is a 4-year-old French Bulldog with the body of a tiny dog and the heart of a lion. What he lacks in size, he makes up for with his big personality and abundance of confidence. Homer has been a Nova Box employee from day one - appearing in many seasonal box and product photo shoots. Homer's office duties include greeting guests, inspecting incoming deliveries and ensuring every box that leaves the warehouse has been packed with love, care and (hopefully) not too much dog hair. Homer especially loves his friend Douglas from Canada Post, whose daily pickups brighten his day. 

In his spare time Homer enjoys walks, visiting the patios of local restaurants, and can often be found trailing behind his mom and dad on the golf course. Homer is also a certified St. John's Ambulance Therapy Dog, and looks forward to resuming his visits.